Abstrax
Brand · Product · Campaign · Experience
Multidisciplinary designer shaping product visualization, campaigns, experiential, editorial and new-business creative for Abstrax Hops & Abstrax Hops.
01 Product
Developed custom visual worlds for individual terpene profiles within an established packaging system—building flavor imagery, color direction, environmental elements and final product renders.
Series Packaging
Designing visual systems for 7 distinct product series within an estabished packaging architecture.
Label Development
The process. From concept to final label - building unique floor identities while maintaining brand consistency.
02 New Business
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03 Campaign
Newsletters, socials, and print media pieces ranging from massive events like MJBizCon, MJBiz Berlin, MJBiz Las Vegas, AltBevExpo, and more.
Promoting the release of new products.
04 Editorial
Educational and usage guides.
05 Immersive
BeerX booth graphics, print ads for MJ Ventures, Merch for MJBiz Berlin, and MJBizCon displays.
